With the surge into the digital sphere, comes the blurred line between the ‘real’ experience and the ‘digital’ experience, as well as the definite overlap between the two. There is the illusion that a brand’s presence is all reliant on digital these days and that is sometimes given too much importance, as after all we are still humans interacting on…
‘Choose Your Thrill’ highlights the HOW of movie-watching with a variety of viewing options Movie-lovers have always been spoilt for choice about which film to watch. Now, with the opening of its two luxurious Cine Prestige cinemas, Ster-Kinekor’s flagship site at Gateway in Durban can proudly boast the widest range of how a film is watched. No other cinema site has the…