On Friday 5 June an excited crowd gathered at Gateway Theatre of Shopping, ready to find out who the winner of the brand new Citroen C4 Cactus would be, following the relaunch competition for Gateway’s VIP loyalty programme. Being an innovator in the mall industry, Gateway recently upgraded their loyalty programme, offering customers an even more personalized experience than before…
Gateway Theatre of Shopping, renowned for their fashion and entertainment offering, as well as holding world class events, wanted to enhance the ordinary shopping experience using technology to bridge the gap between customers and business’s needs. Through research of the latest technology and international loyalty programmes, Gateway launched “Gateway VIP” in 2011 – offering customers a shopping experience tailored to…